Riss Mullen, founder of Cowboy Up Wellness, smiling in a sunlit kitchen

Howdy, I’m Riss!

I’m the founder and coach behind Cowboy Up Wellness. I built CUW for people who are done settling for a life that’s “fine.” What I do is help you dial in your daily habits and routines so you can start showing up as your highest self — without thinking about it.

Instead of throwing generic advice at you, I use neuroscience, lifestyle audits, and behavioral strategy to build a daily system tailored to how your brain actually works. The goal? Shifting your autopilot from comfort, convenience, and “good enough” to your dream lifestyle.

NASM Certified Wellness Coach
No commitment, no pressure — just a real conversation.
The Approach

This isn’t generic advice. It’s a system built for you.

We shift your autopilot from passive comfort to a fully present, high-standard life — using three things most coaching skips.

01

Neuroscience

We work with how your brain actually forms loops and rewards action, so new habits stick at the wiring level instead of relying on willpower.

02

Lifestyle Audits

We map the real shape of your day — the micro-delays and open loops quietly draining you — before we change a single thing.

03

Behavioral Strategy

We dial in a daily operating system that fits your life, so executing becomes the path of least resistance.

Most people don’t run their lives. Their habits do.

Riss Mullen
Work with me

Systems Over Willpower

Coaching built on behavioral science — not another meal plan. You don’t run your life; your habits do, so we build the ones underneath the goal. Two ways to start:

One-time · Self-paced start

6-Week Sustainable Weight Loss Foundations

The audit, your targets, and your habit anchors, so you leave with a system that runs.

  • Intake + honest routine audit
  • Custom macro targets & habit anchors
  • 3 bi-weekly check-ins over 6 weeks
  • 2 toolkit prompts + a next-step review
$299One-time

Apply first; I’ll review and send next steps.

Apply for Foundations

Not sure which fits? Book a free intro call — or see full program details →

Kind words

In their words

I’m a creative and a dreamer by nature. I execute at a high level, but I tend to focus too much on the big, grandiose vision and not enough on the micro-actions that bring it to life. Riss’s work keeps me locked in on the small daily habits that fuel the macro dreams I’m chasing. It’s an honor to learn from her.

Matt

The guidance Riss gives — and the way she helps you steady your mindset — is something I recommend to anyone, at any stage of life.

Austin

Riss genuinely makes me rethink my daily choices — not in a shame-filled, all-or-nothing way, but in a way that makes me pause and actually ask why. I’m so much more intentional now. Her biggest lesson: there’s no crutch and no shortcut; you still have to change your habits and do the work, before, during, and after. She shows up with so much honesty.

Jordan

I draw so much inspiration from Riss — the way she builds the life she wants, stays consistent, and unapologetically does the work and shows up as herself.

Ami

Riss is genuinely authentic and inspiring. She’s taught me to show up, keep showing up, and build better habits.

Anonymous
The Shop

Tools to build your system

Visit the shop →

Self-paced guides and copy-paste AI prompt packs you can start with today — no coaching required. Everything lives in the shop.

Free guide

Start with Break Your Lazy Loop

The science of closing your mental loops — plus the exact rules and the IF/THEN tracker. Drop your email and it’s yours, free.

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Plus the occasional note from me. Unsubscribe anytime.

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From the journal

Words to rewire by

Fresh from my Substack — the thinking behind the system.

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What’s next

You are not just building habits. You are building a person who can trust themselves.

Ready to raise your baseline permanently? Book a free intro call and we’ll figure out the system that actually works for you.